Nimble believes in the power of content marketing to create customer engagements that power sustainable business success. It all starts with the Content Strategy and continues with how you plan your content, deliver it and measure the results:
Content Strategy is your foundation
To tell an effective story – one that sells – you have to know a few things first:
Content marketing takes place along a spectrum
We can engage at any point on the spectrum and are equally at home working on an established strategy or helping develop a new one. We frequently work on specific challenges or channels such as:
Nimble uses content marketing to help companies:
We helped Wet’N’Wild launch their new Toronto water park by identifying their core audience, developing compelling messaging and engaging customers via social, digital, search and advertising channels.
We helped Cooper Aerobics extend their health message to corporate leaders and their employees via the Cooper Fit Business website, email marketing and development of on-line educational modules.
When the Dallas Convention and Visitors Bureau launched their Big Things Happen Here campaign we helped them bring it alive in the local market with a user-content promotion encouraging Dallas residents to take a picture of themselves with the “B & G” sculptures around the city. The program included a promotional website, a social media campaign and custom technology to accept entries across multiple social media channels.
Presque Isle Wine Cellars is a national leader in winemaking supplies and one of Pennsylvania’s top wineries. We have helped them grow their email marketing database from less than 4,000 subscribers to over 19,000. Messages are now customized to specific audiences and email has become a key sales driver.
We help Dassault Systèmes with lead generation and prospect nurturing efforts for their leading engineering, design and manufacturing software platforms. Our services include content creation, audience identification, search and social advertising, landing pages, email sequences and automated messaging.
Along with our content marketing services our sister company Rainmaker Digital Services offers a digital marketing platform that provides an all-in-one solution for building a business. The platform includes a website, email, LMS, ecommerce, blog, podcast and marketing automation. The platform is fully DIY but we are always ready to help. Click here if you would like to set up a Rainmaker platform demo.